Qudos director Andra sat on stool with director Ana-Maria stood behind her with arm on shoulder, both smiling at the camera

Buy LESS. Buy BETTER

Overwhelmed by a noisy world of flashing images, inflated claims and impossible expectations; we crave honesty, authenticity and reliability.Our heads spin with choices and confusion, the burden of consumption weighs heavy on our world.

Behind Qudos is the determination to change the way we indulge our passion for beauty. To bring impeccable quality, cutting edge technology, enduring elegance and faultless performance to the discerning makeup lover.

Conscious choices without compromising luxury and experience.

But when the answers to achieving this don’t exist; it calls for a new perspective. A chance meeting, a connection of energy, spirit and inspiration and unfaltering determination fuelled by creative vision…a new makeup movement is born. That happened when Andra met Ana-Maria.

IMG_7915_Facetune_23-05-2022-19-28-24-(1).jpg__PID:63c3fb74-a81e-4ca5-b097-53aae2b03e2d

Our Story

Qudos Beauty wasn’t just created—it was destined.

After 15 years in the corporate world, I found myself feeling stuck, overwhelmed, and disconnected from my passion. That’s when I met Ana-Maria. I was gifted a makeup course with her by my friend. I didn't expect to find that we had so much in common aside from the passion for makeup. An instant connection was made.

Ana-Maria, an international makeup artist with over a decade of experience, had seen her career stall after the pandemic. She lived and breathed makeup, but the industry had shifted, and she was trying to find her next step.

From the moment we met, I saw the fire in her artistry—the way she spoke about makeup, the way she transformed not just faces, but confidence. There was an unspoken synergy between us. We both connected by what it felt like to crave something more.

Three months later, I couldn’t shake the thought of our connection. During my makeup lesson, I had asked Ana-Maria to recommend the best mascara. She paused—then admitted she couldn’t. There simply wasn’t one that met her high standards. That moment stayed with me. If a professional makeup artist couldn’t confidently recommend a mascara, wasn’t that a problem worth solving?

I reached out to Ana-Maria with an idea: what if we joined forces to create the best mascara ever? A product that wouldn’t compromise on performance, innovation, or quality. A mascara that professionals and everyday beauty lovers alike could trust.

That single conversation became the foundation of Qudos Beauty.

Company directors Andra and Ana-Maria stood by the wall of a street looking away from the camera, out of focus taxi and buildings in the background

The Power of Purpose

We poured our combined expertise into formulating products that deliver on their promises. Our goal? To create beauty with purpose.

Qudos Beauty is more than just a brand; it’s a labour with a mission, a fusion of passion and skill, and a commitment to excellence.

Why Qudos?

  • Clean, mindful, vegan, halal suitable
  • Pro-performance, designed for you
  • Pro MUA led brand
  • Designed to meet high expectations