It started with a make-over…
We had never met. At the start, we were two women sharing our love of make-up; a professional make-up artist passing on knowledge and skill to a passionate student.
We chatted endlessly about the transformative power of our favourite products, iconic brands that changed the industry and ultimately… a frustration of missing “THE mascara”, the one that does it all.
Most make-up lovers will agree that mascara is the lead-role in a make-up bag, whether you love full-glam or natural, mascara is the product that pulls everything together, makes you feel “finished”.
Where foundation and concealer should be traceless, seamless, almost unnoticeable;
Mascara is the opposite; it defines, enhances, frames and finishes. It is the one product that unites us in desire and divides us in opinion.
Our conversation has never ended. A friendship began and a partnership formed.
We were agreed.
We want it all and it shouldn’t be this hard. Why should we have amazing volume and accept clumping? Why should we have fluttering lashes but accept smudges. Why should we suffer brittle lashes for the sake of length and definition?
No more compromise on performance; no more sacrificing condition for impact and effect or the values of sustainable style.
In a moment of realisation, we built a vision; when the best doesn’t exist, make it.
We found the best chemists and packaging specialists in the world, we pushed the limits of innovation, creativity, luxury, performance and effect. We wanted to create the best and we weren’t prepared to settle.
The result is the blackest black mascara with long-wear, instant volume, length and condition.
‘I Wand You’ Mascara.
No compromises; the search is over – this is the one you’ve been looking for.