I Wand You® Mascara

• Luxurious bold volume in one coat - contains Panthenol and film-forming agents, which will nourish and protect your lashes without weighing them down
• Microalgae fortify the eyelashes making them appear fuller and thicker
• Formulated with a unique and sustainable ACTIVE ingredient sourced from Blue Biotechnology microalgae. This powerful eyelash enhancer naturally boosts volume, giving your lashes a fuller and thicker appearance.

Ready to redefine your expectations of mascara?

Our aim is a clear and powerful one. We want to combine originality with simplicity and timelessness with comfort. This is how we landed on a unique and nourishing formula for our professional quality mascara.

We have created a mascara that delivers elegant, impactful lashes with a single stroke. The unique blend of medium melting point waxes and oils ensures a smooth and clump-free application. On top of this, our formula is made to condition your lashes to reduce the frequency of lash fall and keep them strong for longer. Ultimately, we have pioneered a mascara to help achieve the best lash volume possible whilst also keeping your lashes lengthened all day.

Volume is achieved with the help of two texturising agents while the lengthening is supported by a rigid wax that is a part of our formulation.

This means no smudge, no flaking, no clumping, no damage, no compromise; just long, strong, voluminous lashes that are a testament to what can be achieved when science, technology and creativity combine within the beauty industry.

Mascara can’t let you down. We have created a mascara that keeps up with you and your life.
All-Day-Long. Now you can have it all – power, performance and protection

-Ana, Creative Director

IMPACT

Volume - Achieve an instant impression with sumptuous lashes; full, fluttering and flexible.

Definition – Create sky-high lift, precision separation that follows and frames the curve of your eye, emphasising shape and contour.

Length – Stroke your lashes in weightless, intense colour that individually coats and elongates for dynamic extension.

INTENSITY

Pigment - Deeply dark and decadently rich; the very blackest of black delivers multi-dimensional, intense colour with a single sweep of the brush, without weighing down the lash.

INNOVATION

A fusion of targeted actives and precision packaging engineering, optimises control, artistry and performance.

ACTIVES

Panthenol (Vitamin B5) – Draws and locks in moisture to fortify and maintain suppleness of the lash, helping safeguard against breakage.

Blue Biotechnology Microalgae – Precision innovation harnessing the power of transformative ocean extracts, within a sustainable, non-invasive process of harvest and treatment. Marine microalgae helps strengthen the natural lash to boost volume and flexibility.

Film-Formers – creates a weightless, protective, water-resistant barrier achieving durability without damage. We are proudly VEGAN FRIENDLY and HALAL SUITABLE.

APPLICATION

A partnership of chemistry, design and engineering have created the optimal dose for application. Our precision brush and pack achieves the perfect stroke to capture even the smallest lashes, while preserving the formula’s efficacy and potency of ingredients from the first sweep to the last.

“Our formulas are consciously created to leave out what has no place or
 purpose. Kinder to your lashes, kinder to the world we live in. ”

-Andra, Managing Director