The Universal Beauty Awards was created in response to their Global Makeup Awards as not all brands identified as being solely makeup - they wanted something more inclusive. The 2025 Universal Beauty Awards saw over 900 entries across all sectors.
The Universal Beauty Awards is for all beauty brands, from fragrance to hair care. From body care to devices and of course skin care. Brands from every corner of the globe participated – majority from United Kingdom, USA, New Zealand, Australia, Hungary, Sweden, India and Italy.
Qudos® Beauty entered the I Wand You® Mascara in the competition for the category ‘Best Eye Makeup Product’ and we got the Bronze Award!
The products are judged by Industry Experts on product efficiency. This criterion itself gives the Award even more meaning – why? Because we are a ‘results driven’ brand. Our products are high performers and stand proud winning the ‘race’ every time against tough category competitors. This is where our Teams’ capabilities on expert formulation, years of industry experience and being a customer needs’ focused brand starts to shine. With the Qudos® Mascara we promise and deliver: volume and intensity through high quality ingredients that nourish and protect lashes to make them stronger, while never smudging, flaking or clumping.
For a brand that’s ONE year old (we launched in March 2024) and were Finalists at London Packaging Innovation Awards in May 2024 with the Qudos® Face Synergy® Powder Puffs, and now winning the Bronze medal for ‘best eye makeup product’ by Universal Beauty Awards 2025 is truly what fuels us to channel our ambition and drive to deliver ‘products that work as hard as you do’.
As always, we are a community based researched brand and none of these achievements would be possible without YOU – our growing Qudos® Muse Community, so THANK YOU from the bottoms of our hearts!
Andra & Ana x