Qudos Beauty wasn’t just created—it was destined.
The story began with a shared frustration and a spark of inspiration.
Founded by Ana-Maria, international makeup artist with over a decade of experience, and Andra, a marketeer in the engineering industry for over 15 years , Qudos Beauty was born from two complementary worlds: artistry and industry.
Though both founders are originally from Romania, their paths didn’t cross until years later in the UK during a makeup lesson that changed everything.
At the time, Andra was searching for a way to reconnect with her creative passion. Ana-Maria, trusted by clients for her makeup expertise, was growing increasingly disillusioned with the lack of high-performance products on the market. During that first meeting, Andra asked a simple question:
“What’s the best mascara you recommend?”
Ana-Maria couldn’t answer. Not because she didn’t know the market—but because nothing out there met her professional standards.
That moment became their catalyst.
They knew the industry needed more: luxury makeup that truly performs,
created by professionals who understand both beauty and
production—inside and out.
Overwhelmed by a noisy world of flashing images, inflated claims and impossible expectations; we crave honesty, authenticity and reliability.Our heads spin with choices and confusion, the burden of consumption weighs heavy on our world.
Behind Qudos is the determination to change the way we indulge our passion for beauty. To bring impeccable quality, cutting edge technology, enduring elegance and faultless performance to the discerning makeup lover.
Conscious choices without compromising luxury and experience.
But when the answers to achieving this don’t exist; it calls for a new perspective. A chance meeting, a connection of energy, spirit and inspiration and unfaltering determination fuelled by creative vision…a new makeup movement is born. That happened when Andra met Ana-Maria.
With a clear vision and creative synergy, they selected world-leaders in cosmetic science to deliver formulas that would capture frontier technology, effortless application and precision results.
The collection has been consciously created to leave out what has no place; responsibly and respectfully designed to care for the needs of real people, with real lives in our real world.
We deliver exceptional performance using only high-quality ingredients
We uphold the highest standards of production
From ethically sourced ingredients to responsible packaging
Nourishes the eyelashes
Lifts the eyelashes
Fortifies the eyelashes
