Why winning Silver at the Global Makeup Awards matters and what it means for your lashes

The award that proves it works! It’s one thing for a brand to claim results, but when beauty industry experts independently confirm them, that’s when you can truly believe the hype.

Qudos Beauty has just won Silver for Best Volumising Mascara 2026 at the Global Makeup Awards, a prestigious recognition that rigorously tests every product before it earns a title.

700 entries competed in this year's edition of the Global Makeup Awards. What this means for new customers discovering Qudos Beauty, is that this award isn’t just our achievement, it’s your reassurance that this mascara really delivers. No false marketing claims, no false promises, just results!

Unlike influencer buzz or unverified reviews, the Global Makeup Awards are judged by experienced professionals who put each product through real-life testing.
The 'proof is in the pudding' as they say:

Our mascara’s Silver win means it impressed the judges and stood out from the crowd for all these categories, but scored highest for its volumising power. The test results should be the reassurance you need that if it's passed in front of stringent industry professionals, it must be guaranteed to bring you the results you expect from your mascara.

When you choose an award-winning mascara that’s been independently tested, you can be confident this is the right choice!
Here’s what it means practically

Performance you can rely on: Tested under real conditions by experts who know the difference between marketing claims and results.

 Less trial and error: You don’t need to keep searching for a mascara that actually delivers volume, the beauty industry experts already found it for you.

 Verified integrity: The award confirms Qudos Beauty’s commitment to ethical manufacturing, clean beauty standards, and product excellence.

Qudos Beauty’s volumising mascara is intentionally crafted with a drier, buildable formula, designed to give lashes lift, structure, and definition without clumping or smudging. This unique texture ensures you can layer for dramatic volume or keep it light for an everyday, or build it up for a more intense evening makeup look. All of the above, while nourishing the lashes to prevent dryness or brittleness.