In a podcast discussion and several social‑media posts, business coach and entrepreneur Codie Sanchez challenged a slightly controversial truth and we felt compelled to un-pick for you. Codie stated that the appearance and presentation often shape how we are perceived and that perception can influence earnings and opportunities. She cited a study allegedly showing that women who wear makeup (or simply “show up put together”) earn more than those who don’t; sometimes up to 30 % more. You can listen to the entire conversation here.
The statement has ignited quite a debate. So many perspectives, so many angles: is this “pretty privilege”? Is it shallow? Or is it a real phenomenon many women navigate daily consciously or not? The reality is that each to their own, but here we share our perspective and let you be the judge of it!
At Qudos Beauty, we argue the answer is: it can be a powerful, intentional strategy, especially when you choose quality, clean, ethical manufacturing, results-driven makeup that aligns with your values and gives you a boost of confidence when you need it.
Our argument was definitely fuelled by the fact there is data behind the presentation, not just visual reasons.
According to Codie Sanchez, the study she references suggests that even when attractiveness is equal, the act of “being put together” through a 'polished' makeup or fashion style correlates with higher earnings.
The logic: first impressions, that split-second judgment people make when they meet you at first. If you project competence, a polished look, and confidence through your appearance, you’re more likely to be trusted, taken seriously, and given responsibility.
This is not about “beauty equals success.” It’s about presentation as a form of non-verbal communication, a way to convey professionalism, self-respect, and attention to detail and a boost of personal confidence when you need a reminder that 'you can do this!'
For many working women, those pushing themselves, balancing demanding careers, family, and social lives, this subtle advantage can translate into real opportunity.
Makeup as Empowerment When It Aligns With Your Values
We believe makeup can shape as a confidence ritual. A quick swipe of mascara or a polished lip can set the tone for the day. A small act of self-care that says “I’m putting my best foot forward.”
A great part of the working life puts you in new and sometimes uncomfortable situations, in interview rooms, business meetings or virtual calls, meeting new people, learning new skills, first impressions still matter. A refined, professional makeup look can subtly communicate commitment, effort and intention.
Choosing clean, high‑performance products (the kind Qudos Beauty offers) ensures you don’t trade skin health for presentation. We do not practice transformative makeup, we promote makeup done right that compliments YOU. That’s especially important for women who wear makeup frequently.
Wearing makeup doesn’t have to be about conforming, it can be about aligning your external image with your internal ambitions and capabilities.
The studies from the Journal of Cosmetic Science show some very interesting finds that women performed significantly better on cognitive tasks after applying lipstick (or mascara). Researchers believe this comes from a boost in self-assessed confidence, which activates the brain's performance networks and improves focus, accuracy and problem solving.
We encourage you to do you own research or simply start practicing on yourself and observe the outcomes! Do get in touch to share your findings. Meanwhile, the Qudos®️I Wand You Mascara was made for women like YOU who care about research.